I am a loyal J. Crew customer. I get super excited when the new catalog comes, flipping through the pages lusting after the fashionable clothes. I found the Spring issue particularly adorable, because of the cute little boy getting his toenails painted by his mom, with pink Essie nail polish – my favorite!

This ad, which I was melting into a puddle of goo over, apparently made many people upset. Upset enough to air ridiculously ignorant stories on major news networks.

John Stewart put together some great clips of ridiculous pink toenail polish news stories, which can be seen in this amazing video: Toemageddon 2011 – This Little Piggy Went to Hell, which I highly suggest watching. You’ll laugh and possibly even cry.

I’m a life planner and I am fascinated with gender studies. Obviously I’ve already decided that I am going to actively try to raise my future children as gender neutral as possible. If my son’s favorite color is pink and he asks for an Easy Bake Oven for Christmas, you better fucking believe I’ll buy it for him. If my daughter wants a bug farm and a Creepy Crawler maker, she’ll get that too. There is an inexplicable and incessant need in U.S. society for clear gender boundaries and gender roles. They are learned behaviors, perpetuated by a patriarchal society that needs to separate out of fear of the possibility of equality.

Now I’ll discuss a couple of the most discouraging comments made about this ad. As reported on CCN, Erin Brown from the Media Research Center called the ad “blatant propaganda celebrating transgendered children.” I see two major problems with this statement. 1) painting a 5-year-old boy’s toenails hot pink does not make him transgendered. 2) why the fuck shouldn’t transgendered children be celebrated?

Another excellent quote comes from Glenn Beck’s sidekick Keith Ablow, who is somehow an M.D. He states, “gender distinctions have a place in society. I think it is a message she meant to send – it’s an attack on masculinity.” Once again, two major issues. 1) gender distinctions in society function only to oppress and alienate. It creates a false binary. Yet Mr. Ablow would like to perpetuate gender stereotypes and roles. 2) This boy is FIVE. He is basically asexual at this point in his life. Yes, he identifies himself as a boy and pees standing up. He does not even understand what this mystique of masculinity that people like Ablow try so desperately to maintain. This myth that men need to be macho and powerful and can’t like the color pink or paint their toenails. I hope for this little boy’s sake that he doesn’t grow up to be one of those types of men. The world doesn’t need any more of those.

The controversy surrounding this ad makes me realize just how difficult it will be to raise children gender neutral. There is constant pressure from everywhere, especially from the media and pop culture, to adopt “gender appropriate” behavior. I am upset about the controversy surrounding this ad, too, but for incredibly different reasons.

Post filed under culture, feminism, gender, identity, mass media, pop culture and tagged , , , , .

One Comment

  1. I also just heard about this controversy because of an interview Jennifer Lopez gave where she admitted to painting her sons toenails. I don’t even like JLo, but she made a comment defending the act saying that that to him it is just paint and his sister is doing it so he doesn’t want to feel left out. But as one Huffington Post responded… “Silly, Max! It’s not just paint — it’s the unraveling of modern day society (remixed with the sounds of Fox News reporters’ tongues wagging in the wind).” Some people (Fox network and CNN) are so ridiculous!

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