Musings on Digital Media Strategy
Posted by erin on June 18th 2013 @ 4:51 pm
Yesterday I was able to attend a development conference at work. There were absolutely fascinating keynote speakers who shared their expertise in crisis management and negotiation. Their talks were both practical and philosophical and, of course, inspiring.
There was a live tweet board on the stage next to the presenters, and attendees were encouraged to tweet out reactions and memorable quotes during the presentations. I was excited to see this participatory element introduced to the conference, and though many did not participate, those who did effectively synthesized crucial points in 140 characters or less.
As insinuated by the live tweet board, a key element of the conference was digital media strategy. Although digital and social media is just a hobby for me, it was encouraging to see the ways in which social and digital media can be leveraged to reach new audiences and round out a larger marketing campaign. Even though I am not an expert, I’d like to think that I understand many of the abilities and limitations of these forms of communication, and I get really excited when I see them being used to their full potentials.
Speaking of full potential, I had the pleasure of attending the American Museum Membership Conference in Atlanta back in April. There was a really great presentation by Fiveseed about their social media campaign for History Colorado Center. This interactive aspect of their re-opening campaign expanded their audience and engaged brand new constituents. Social and digital media’s ability to reach a broader audience is fascinating to me as a non-profit fundraiser.
I hope to read more, explore more, see more, and learn more about digital and social media strategies for non-profits. I am starting master’s program in management this fall, and I am eager for the opportunity to get back in the classroom and learn about something completely new. I’m sure this won’t be the last time this topic is discussed in my blog.
Please feel free to share any resources you’ve found helpful regarding digital media strategy!
Post filed under culture, fundraising, museums, non-profit, social media, twitter and tagged AMMC, campaign, fiveseed, fundraising, higher education, history colorado, marketing, membership, non-profit, social media, twitter.
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