Social Media for Museums: A Collaborative Approach
Posted by erin on December 2nd 2015 @ 8:18 pm
At museums, cultural institutions, and other non-profits, the social media team is responsible for supporting and marketing the programs, events, and mission of the organization. Due to the collaborative nature of museums, it is essential that all stakeholders meet regularly with the social media and marketing team. Although almost every single department could potentially contribute content and ideas to the social media team, it is the most important to meet with the curatorial, education, public programs, membership, and development departments. Each of these departments has a large stake in the museums’ success as well as different, specific audiences.
The curatorial department is the bread and butter of the museum. Without art and exhibitions, the museum would not exist. Sharing information about the museums’ collection, current and forthcoming exhibitions, and curatorial programs is the best way to get people interested in the museum.
The education and public programs department is responsible for creating programs to engage the public with the museum and its collection. These programs are usually less academically focused than the curatorial programs and try to knock down barriers to entry to engage new audiences.
The membership and development departments are responsible for fundraising efforts at the museum. Individual and corporate fundraising is essential for non-profits as public and private grants become increasingly scarcer. The membership and development departments seek to inform the donors, potential donors, and non-donors about the importance of fundraising support.
Although it may seem like there is the potential for there to be too many cooks in the kitchen, it is essential to make sure that all of these different voices are represented and the respective audiences are being served.
Ultimately, the marketing and social media team should have the final say and sign off on social media messages and campaigns, as they are responsible for staying true to the institutions overall brand.
Post filed under art, culture, fundraising, museums, non-profit, social media, twitter and tagged art, art museums, cultural institutions, curatorial, development, fundraising, membership, museums, non-profits, social media, social media management, social media marketing, social media team.
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