IMG_4311Art museums had long been considered unwelcoming treasure houses filled with invaluable pieces of art tucked away for the enjoyment of a select few. Over the past couple of decades, however, museums broadened their focus to include welcoming and educating the public. With the advent of the internet and social media, it became even easier for museums to share their treasures with the world. Now, social media allows museums to interact with the public, near and far, in ways that were once unimaginable. Here are some best practices to make sure that your institution is connecting with as broad an audience as possible on social media:

  • Share your museum’s mission with your audience frequently
  • Highlight your collection – followers and fans respond to visual posts, and you likely have an arsenal of images at your fingertips
  • Advertise all events and programs at your museum on social channels to create perceived value and invite your local audience to join in on-site
  • Create online-only content for your long-distance audience
  • Vary content by platforms to encourage fans and followers to engage with you on multiple social channels
  • Don’t be afraid to have a sense of humor and be lighthearted at times
  • Engage on-site visitors and fans from afar alike though interactive social media campaigns and contests

With all of this technology at our fingertips, there is so much opportunity for museums to develop a large and engaged audience on social media. Follow these best practices, and you’ll be well on your way to a developed social media strategy.

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