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Due to the generation gap between our Gen X predecessors and the influx of us Gen Yers entering the working world, there are many misunderstandings about the value and importance of social media sites. My dad, who is in his late 40s, often rolled his eyes at me for using Facebook; calling it “dumb and pointless.” He’s not singing the same tune now that he has reconnected with the majority of his high school graduating class to help plan their belated 30th reunion/collective 50th birthday party. Now he wants to know the ins and outs of Facebook, and he always has a list of questions for me so he can learn how to use all of the site’s features effectively.

I do not think my personal scenario is entirely uncommon, and I think that the older generation needs to find a practical application (other than reading status updates and looking at friend’s photos, which the majority of use recent college grads began using Facebook for) in order to understand the value of social media sites. Though it may take a bit of coercing, convincing an institution or museum to use Facebook and Twitter as PR/Marketing tools will have great, measurable results.

Why do I sound so confident? Well, because I’ve experienced it myself. As an intern at the Wadsworth Atheneum Museum of Art in Hartford, CT, I worked in many capacities. I pretty much learned how to use a computer around the same time I learned how to talk, so I am very versatile when it comes to technology. Though I was primarily working as a curatorial intern for the American Painting department, I was asked to help create the Wadsworth’s Facebook “fan page.”

I did a bit of googling and quickly found instructions on how to sign up the museum for a fan page. I had the page created in about five minutes tops. Once created, my next job was to teach the PR/Marketing assistant how to navigate Facebook. In no time she was able to update the page, add photos, create events, post links, etc. She marketed the monthly event, Phoenix Art After Hours, via the new fan page, and attendance increased drastically at the event.

Just by creating a Facebook fan page, WAMA was able to quickly and easily reach a diverse audience. The ability to share content to a large group of people led to increased awareness (but due to the economy in Hartford not necessarily increased attendance) of subsequent functions. They actually had to turn people away from a free showing of the Disney/Pixar movie UP!, Andrew WK came to perform a concert, and the museum has been getting more sponsorship. With almost 3,000 fans in less than a year, events at the museum and arts/cultural events in the Hartford area are getting great publicity. They’ve also created a Twitter account which has 446 followers.

Even though it may seem as if social media isn’t relevant to non-profit, arts organizations, creating a Facebook fan page or Twitter account can, if nothing else, increase awareness and interest in your institution. For this reason, it is important that future or current Generation Y museum employees familiarize themselves with and learn the importance of social media. If we’re lucky, our predecessors will be willing to listen, learn, and adapt and benefit from the new, “hip” world of social media.

Welcome to my Art/Art History blog! I am a second year master’s student at the University of Connecticut, and I am looking to start a museum career upon graduation in May! I would describe myself as tech savvy, quirky, intelligent, fun, helpful, and insightful. I am interested in engaging with and utilizing social media tools to make a memorable and lasting impression on possible employers.

I am an incredibly driven and motivated person. I graduated an entire year early at the age of 20 from UMass Amherst with a bachelor’s degree in Art History with a minor in Classics. From there I dove straight into the Art History master’s program at UConn, Storrs.

I have had awesome work/internship experiences in the midst of all the schoolwork. I am currently a Graduate Teaching Assistant at UConn, teaching two sections of 20 students and assisting with the survey courses: Ancient to Medieval and Renaissance to Present. I also coach long, high, and triple jump at my high school alma mater for the Indoor and Outdoor Track seasons. I have also been interning in the American Painting and American Dec Arts Departments at the Wadsworth Atheneum for over a year. The project that I am most proud of was my work obtaining copyrights and rights/reproduction permission for the exhibition catalogue American Moderns on Paper: Masterworks from the Wadsworth Atheneum Museum of Art which is currently on display at the Amon Carter Museum.

At UMass I worked in the Image Collection Library, maintaining the slide collection as well as helping create a new, online image database using Luna Insight and Inscribe. I absolutely loved this job, and it left me with a passion for slide libraries and fascination with catalouging cultural objects. I also worked as an executive assistant at a local bank, as well as a gallery guard and docent.

My combination of teaching experience, museum experience, library/meta data experience, paired with my enthusiastic outlook and unwavering motivation make me an excellent addition to any museum staff.

In this blog I will write about my experiences while teaching, working with, and thinking about ART! I hope you enjoy!