Since moving to Boston mid-June, I have been working for a temp agency, which has placed me in some really interesting administrative roles. On the side, though, I work for third party marketing companies as a Promotional Model/Brand Ambassador/Spokesperson. It is actually a really fun/interesting gig, as I get to interact with lots of different people and learn about some cool products.
Most recently I was promoting a new men’s shaving product at a wholesale retailer. (I’m not sure how much info I’m allowed to divulge on the internet, so I am going to be as vague as possible.) I was responsible for telling people about the new product and also handing out samples of the same brand’s shaving cream. The shaving cream had the same name/branding as the blades themselves, and was marketed towards men to use to shave their face.
I was handing out 2.5 ounce samples of the shaving cream to customers at the store, which is pretty darn good for free. I was shocked at the amount of people, specifically women, who asked me if the product was for men/sort of got offended if I tried to offer it to them. WHAT? It is FREE shaving cream. Just because it is marketed towards men does not mean that it will not work for you, as a female, to shave whatever you want to shave with it. I couldn’t get over it. Do people honestly think that a product won’t work as well, or even at all, if you are the opposite gender of the marketing target?
It’s amazing/scary just how successful companies are at creating false binaries. For some reason, some people (I am definitely not included in this, as I’ve used tons of men’s products, even men’s deodorant!) truly believe that products “designed specially” for one gender cannot be used by the other gender. Mind blowing. Seriously. Shampoo works on all hair, male or female. So does shaving cream. Shavers, too. And I must admit that the five blade comfort blades that were created for “men” looked pretty awesome for shaving my legs.
The creation and maintenance of false binaries is problematic and has led to the perpetuation of marginalization and oppression of certain groups based on race/class/gender. If products are separated dependent on gender, race, class, etc. it opens the door for value judgments. One product is more effective, better quality, etc. even though they are probably the exact same product in different packaging. Do you remember the old Secret deodorant slogan “strong enough for a man, but made for a woman?” Yeah, I think that pretty much says it all.
In high school I was a self proclaimed anti-feminist. This was because the idea had been planted in my head that feminists were, by their very nature, man-hating women with radical politics who burned their bras. It wasn’t until college, graduate school really, that I finally realized that there is a reason why feminism has been branded this way towards the younger generation of young girls and women: it has the potential to be incredibly powerful.
By making feminism something that you shouldn’t be excited to align yourself with, and my making feminist politics seem removed from the life of the average woman, feminism is contained. Once I finally, reluctantly decided to embrace feminism, I realized that there are many girls and women who are in the same boat as I was. I now feel obligated to share how feminism has changed the way I think and to try to make more women aware of what feminism can do for them and how they think about the world around them.
My fundamental problem with feminism from the ages of 13 – 20 was that I incorrectly thought feminism was hypocritical. I wanted to know why, if women were calling for equality, they weren’t championing humanism. I thought it was ridiculous to even acknowledge that gender divide and instead call for equality for PEOPLE, not just women. This was because I was incredibly naïve and had not yet realized that it is impossible to disregard gender difference. Through feminist art historical practices I was able to finally understand the value of feminism: as a tool to illuminate the ways in which women are oppressed due to the constraints they are forced to work in, which are different from those of men. By acknowledging the ways in which women were/are oppressed by patriarchial power structures, it opened my eyes to the ways in which gender, race, and class play an important roles, not just in the case of women, but in all marginalized groups.
I’m not really a girl power, “I am woman hear me roar,” type of gal, but I definitely do identify myself as a feminist. I think that I should be in charge of my sexual health and reproduction rights, I want to get paid as much as a man does for doing the same job, and I don’t want to support or perpetuate the normalization of domestic violence towards women. Are you with me on one…two… all three of these issues? Guess what, you’re probably a feminist, too! Embrace it!
If I’ve sparked your interest at all, check out Jessica Valenti’s book: Full Frontal Feminism: A Young Women’s Guide to Feminism and Why it Matters (I have to thank Professor Kelly Dennis’s office door promoting for this book recommendation!)
I’m a weird person. People have been describing me as weird since I can remember, though I’ve always wondered if it was just because our elementary school vocabularies were so limited that no one could ever think of another word for the “W” in my last name when making those anagram projects. Even still, I’ve always been described as “weird,” though often followed up by a “but in a good way.” One of my weirder qualities is that I don’t really like television and movies. I rarely ever want to go to the movies, and I honestly cannot recall when I actually got excited about a movie that was coming out. I’d often get dragged to midnight showings, but I could have cared less whether or not I was actually there. I also feel asleep in the theater during the most recent Die Hard movie, and no, I wasn’t even tired before I got there. I just don’t care.
I grew up with a father who was on the cutting edge of all technology. I was also an only child. We always had at least 300 more channels that the three of us could possibly watch, but they were there just in case we needed them. In middle school, my parents let me have a TV in my bedroom. What did I chose to watch? The Home Shopping Network and Nick at Nite. No joke. I was obsessed with I Love Lucy, Green Acres, and Mary Tyler Moore, which in my opinion didn’t hold a candle to Rugrats, Hey Dude, and Salute Your Shorts, which I watched with my friends during the day. I never watched a show regularly, except for maybe TGIF, which was a family affair. I couldn’t be bothered to have to sit in front of the TV at a certain time – and I definitely still can’t!
In high school we got satellite TV, and my obsessions became the Game Show Network and the Food Network. Once again, not joking. To this day, I have never seen an episode of Dawson’s Creek, The OC, One Tree Hill, Laguna Beach, or The Hills. I didn’t care. At all. Despite the fact that I didn’t particularly enjoy TV, I still felt like I had to have it on. I think it was for the background noise, or just due to the fact that that seemed like the normal thing to do. Throughout my entire life it has been incredibly hard for me to JUST watch TV. I always have to be doing something else: surfing the internet, making dinner, knitting, eating… anything other than just sitting there. As a result, I barely even pay attention to the TV. It’s become rarely anything more than a box of colors and sounds that I instinctively tune out and don’t pay attention to.
Now that I am living away from my family and with my pretty frugal boyfriend, we decided not to get cable. I think this was one of the best decisions ever, because I am not paying for lights and sounds that I don’t pay attention to anyway. I get the local channels if I want to catch up on the news or, on occasion, watch the few shows I really do enjoy: How I Met Your Mother, Jeopardy, and The Ellen Show. The shows that I enjoy that are not on antenna TV are easily accessed on the internet, and we decided to get Verizon Fios for just that reason. Quality high speed internet > cable TV. Now I just waste my time on the computer instead of as a zombie in front of the TV, but I’d like to think that my time spent on the computer is exponentially more productive. Whatever helps me sleep at night, right?