Museums are beloved by many, and as such, there is an incredibly large community of social media users with an affinity towards museums and cultural institutions. Over the past five years of my own social media usage, I’ve recognized the following three museum industry influencers: Colleen Dilen, Tyler Green, and Museum Nerd.
Although Colleen Dilen has the fewest followers of the three, I listed her first because her focus is particularly interesting to me. Colleen (@cdilly on Twitter) uses data to help non-profits ensure success by improving visitation, engagement, and more through data-driven adjustments and approaches. She is one of the few people in this niche field that shares her data openly and often, and her blog, Know Your Own Bone is a tremendous and thought-provoking resource.
— Colleen Dilen (@cdilly) November 23, 2015
Tyler Green (@TylerGreenDC on Twitter) is an art critic, blogger, and podcast host/producer of Modern Art Notes. With over 26,000 followers on Twitter, Tyler is a well-respected art critic and is constantly engaging both his followers and museums in critical discuss about exhibitions, publications, and other arts and museum related content on his dynamic Twitter feed.
— Tyler Green (@TylerGreenDC) December 2, 2015
Museum Nerd (@MuseumNerd on Twitter) is an anonymous Brooklyn resident who really, really likes museums. A self-proclaimed museum nerd, Museum Nerd posts to their website when they have more to say than a 140 letter tweet can handle. Museum Nerd has an impressive following of over 240,000 followers, and they post content that is in any way related to museums. Not to mention, they are also quite humorous! (I hope to find out who this mysterious funny person is some day.)
Without the help of the title, "Assembling an Octopus," I probably wouldn't have figured out what's going on here. pic.twitter.com/3IlLUyccSj
— Museum Nerd (@museumnerd) October 7, 2015
Museums and Cultural Institutions don’t engage with influencers in the way a typical for-profit company or business might. Instead, museums should look to people like the three aforementioned influencers as valuable resources and potential partners. If an organization interacts with an influencer and the influencer begins to see and appreciate the institution’s content, there is a chance the influencer will eventually share some of your content. This will push your content out to an entirely new audience. Influencers share good content, though, so it is crucial that the content your museum or cultural institution creates and posts on social media is something that people will be excited to share with others